Marketing and Advertising Summit

Strategies to Reach Your Manufacturing Market

Join us on June 23, 2026 at the FMA headquarters in Elgin, IL for a free event designed to help marketers strengthen their approach to reaching the manufacturing industry.

With 50+ years of industry expertise, FMA connects you with the guidance, tools, and audience insights you need to make your message stand out. Hear from experts, explore new ideas, and walk away with practical tactics you can put to work right away.

This event is currently SOLD OUT.
Any questions, please contact Customer Service at 815-399-8775 or [email protected].

Event Details

Marketing and Advertising Summit

Date

June 23, 2026

Time

8:30 a.m.-4 p.m. CT

Location

FMA

2135 Point Blvd

Elgin, IL 60123

Reserve a Room

Registration

Registration for this event is not currently open.

Sessions

Session Name

Time (CT)

Optional Networking Breakfast

Start the day with coffee and breakfast while connecting with peers.

8:30 a.m. - 9:00 a.m.

Welcome and Opening Remarks

The FMA team kicks off the day with a recap of 2025 highlights and an overview of 2026 improvements: more interactivity, deeper dives, and tailored breakout sessions.

9:00 a.m. - 9:15 a.m.

Keynote: The Future of Manufacturing Marketing: How AI, Data, and Buyer Behavior Are Reshaping Industrial Growth

Reaching the Modern Manufacturing Buyer: AI, Data Enrichment, and Storytelling in Industrial Marketing

Manufacturing marketing is undergoing a fundamental shift. Industrial buyers still trust trade media, events, and peer-driven knowledge, but their expectations have changed. Today’s manufacturing buyers demand relevance, transparency, and continuity across every interaction - long before they speak with sales.

In this keynote, Scott LoSasso examines how leading B2B manufacturing and industrial brands are adapting to this shift by blending proven marketing channels with AI, data-driven storytelling, and modern lead-enrichment platforms such as Clay. These approaches help marketers identify real buying signals, develop deeper account-level insight, and support sales teams with more informed, context-rich conversations.

Drawing on real-world examples from industrial marketing and manufacturing media, this session shows how manufacturers can modernize demand generation and sales enablement without abandoning the channels their audiences already trust. Attendees will leave with practical strategies for aligning marketing, sales, and media in a rapidly evolving industrial buying environment.

9:15 a.m. - 10:15 a.m.

From Strategy to Execution - How to Build a Marketing Roadmap That Works

This presentation provides a structured framework for marketing planning in manufacturing. Attendees will learn how to prioritize campaigns, allocate resources, and set measurable objectives. Includes case studies, practical examples, and a question and answer segment to address attendee questions and offer actionable guidance. Attendees will leave with a printed outline of a marketing plan to take back to their teams.

10:15 a.m. - 10:50 a.m.

Morning Break

10:50 a.m. - 11:00 a.m.

Panel Discussion: What's Working in Manufacturing Marketing Today

Marketing leaders share successful campaigns, lessons learned, and real-world examples across digital, print, and event channels. Includes audience questions and answers for practical takeaways.

11:00 a.m. - 11:30 a.m.

Breakout Sessions Round 1: AI and Automation in Manufacturing Marketing

This is 1 of 3 roundtable sessions at 11:30 AM - 12:00 PM. Please only select one.

AI and Automation in Manufacturing Marketing
Discuss how AI is helping with workflows, free online tools to help with campaign creation, and market research with AI to improve TAM - AAM.

11:30 a.m. - 12:00 p.m.

Breakout Sessions Round 1: Proving ROI - Aligning Data, Budget, and Sales Goals

This is 1 of 3 roundtable sessions at 11:30 AM - 12:00 PM. Please only select one.

Proving ROI - Aligning Data, Budget, and Sales Goals
Discuss how to connect metrics to sales outcomes and measure campaign performance.

11:30 a.m. - 12:00 p.m.

Breakout Sessions Round 1: Social Media and Content Strategy for Technical Audiences

This is 1 of 3 roundtable sessions at 11:30 AM - 12:00 PM. Please only select one.

Social Media and Content Strategy for Technical Audiences
How to shape messaging and plan content that connects with buyers and decision-makers.

11:30 a.m. - 12:00 p.m.

Lunch

12:00 p.m. - 12:45 p.m.

Breakout Sessions Round 2: AI and Automation in Manufacturing Marketing

This is 1 of 3 roundtable sessions at 12:45 PM - 1:15 PM. Please only select one.

AI and Automation in Manufacturing Marketing
Discuss how AI is helping with workflows, free online tools to help with campaign creation, and market research with AI to improve TAM - AAM.

12:45 p.m. - 1:15 p.m.

Breakout Sessions Round 2: Proving ROI - Aligning Data, Budget, and Sales Goals

This is 1 of 3 roundtable sessions at 12:45 PM - 1:15 PM. Please only select one.

Proving ROI - Aligning Data, Budget, and Sales Goals
Discuss how to connect metrics to sales outcomes and measure campaign performance.

12:45 p.m. - 1:15 p.m.

Breakout Sessions Round 2: Social Media and Content Strategy for Technical Audiences

This is 1 of 3 roundtable sessions at 12:45 PM - 1:15 PM. Please only select one.

Social Media and Content Strategy for Technical Audiences
How to shape messaging and plan content that connects with buyers and decision-makers.

12:45 p.m. - 1:15 p.m.

The Audience Advantage: Separating Real Engagement from Noise

This session explores how targeting, measurement, and automated activity shape what your engagement and lead data truly represent. We’ll look at where noise enters reporting, what transparency in metrics really means, and how working with trusted partners helps ensure the numbers you rely on are credible and actionable. Attendees will gain a clearer understanding of how leads are shaped upstream and how to align around reporting that supports better decisions and stronger pipeline conversations.

1:15 p.m. - 1:45 p.m.

From Lead to Loyalty: Building Nurture Programs That Convert

Generating leads is only the first step. This session breaks down how to turn early interest into real opportunities through smart, intentional lead nurturing. Learn how to deliver the right message at the right time, avoid common drop-off points, and create nurture programs that move prospects closer to a sales conversation - without overwhelming them.

1:45 p.m. - 2:15 p.m.

Afternoon Break

2:15 p.m. - 2:25 p.m.

FABTECH Marketing Insights and Data Deep Dive

Get the latest FABTECH attendee and exhibitor data, including trends in engagement, lead generation, and marketing ROI.

2:25 p.m. - 3:25 p.m.

Collaborative Wrap-Up: From Insights to Action

Attendees will have the opportunity to engage in group discussion and share key takeaways and insights with peers and speakers.

3:25 p.m. - 3:50 p.m.

Closing Remarks

The FMA team wraps up with thanks, a look ahead to 2027, and reminders for post-event resources and surveys.

3:50 p.m. - 4:00 p.m.

Optional Networking Happy Hour

Continue networking in a relaxed, informal setting with drinks and light snacks. Share ideas, make new connections, and unwind after a full day of learning.

4:00 p.m. - 5:30 p.m.

*Sessions, dates, and times are subject to change.

Hotel Info

Recommended Hotel:

Chicago Marriott Northwest Hoffman Estates
4800 Hoffman Blvd
Hoffman Estates, IL 60192
847-645-9500

Reserve a Room

Recommended Hotel:

Holiday Inn Chicago Northwest
495 Airport Rd
Elgin, IL 60123
888-465-4329

Reserve a Room

Join Attendees from These Companies

3DMakerWorld Inc — Naperville, IL
AmeriChem Systems Inc — Aurora, IL
ARKU Inc — Cincinnati, OH
Asco Machines — Mattoon, IL
ASCO USA, Inc. — Mattoon, IL
ASMAG USA Inc — Schaumburg, IL
Axion Risk Management Strategies — Lisle, IL
Axion RMS — Lisle, IL
Bluco Corp — Naperville, IL
Bystronic Inc — Hoffman Estates, IL
CIBC BANK USA — Chicago, IL
COE Press Equipment Corp — Sterling Heights, MI
Diversico Industries — Brooklyn Center, MN
Ensitech Inc — Aurora, IL
Evolio Marketing Inc — New York, NY
Flex Machine Tools — Wapakoneta, OH
FMA — Elgin, IL
Fronius USA LLC — Portage, IN
Gladwin Machinery Solutions LLC — Fridley, MN
Gladwin Machinery Solutions LLC — Menomonee Falls, WI
Gorman-Pompili Communications — Hudson, OH
H&H — New Haven, CT
Hirebotics — Nashville, TN
HSG Laser — Addison, IL
IDEAL Welding Systems LP — Rockford, IL
Industrial Magnetics Inc — Boyne City, MI
Infosight Corporation — Chillicothe, OH
International Technologies Inc — Bensenville, IL
Ivor Andrew — Naperville, IL
Jacquet Midwest — Racine, WI
Komatsu America Industries LLC — Chicago, IL
Laystrom Manufacturing Co — Chicago, IL
Lean Manufacturing Products — Waukesha, WI
Leeco Steel — Lisle, IL
Lillian Group Marketing LLC — Glenview, IL
LoSasso Integrated Marketing — Chicago, IL
Maguire Marketing — McHenry, IL
Master Finish Company — Grand Rapids, MI
Meltric Corp — Franklin, WI
Mid Atlantic Machinery — Harrisburg, PA
Mitsubishi Electric Automation Inc — Vernon Hills, IL
Mitsubishi Laser / MC Machinery — Elk Grove Village, IL
New York Life — Chicago, IL
ODM Tool & Mfg Co Inc — McCook, IL
Otinus Corp — Bloomingdale, IL
Outerbox — Chicago, IL
Pascal Engineering Inc — Arlington Heights, IL
PBZ LLC — Lititz, PA
Peakboard America Inc — Chicago, IL
Power Brake Dies Inc — South Holland, IL
Precision Millwright — Villa Park, IL
Prima Power — Arlington Heights, IL
Quality Finishing Systems — Grant, MI
Redex USA — Asbury Park, NJ
RK Media — Chicago, IL
Specialty Machinery Inc — Grand Rapids, MI
Steel King Industries Inc — Stevens Point, WI
T. J. Snow — Chattanooga, TN
The Metallurgy Master Mind LLC — Naperville, IL
Trivector Manufacturing Inc — Fort Wayne, IN
TRUMPF Inc — Farmington, CT
TRUMPF Inc — Plymouth, MI
Uesco Industries Inc — Alsip, IL
Versatility Tool Works — Alsip, IL
Versatility Tool Works Co — Alsip, IL
Vindee Industries Inc — Frankfort, IL
Vive Marketing — Milwaukee, WI